We worked with Rossendale Borough Council to create a fun and friendly campaign for safely re-opening the high streets. Rossendale is built up of four boroughs and the task was to invite people back to the local shops while reminding the public to remain empathetic to the people around them, keeping to the rules of the covid restrictions, so that people can continue to support local, and keep safe.
Brand Development / Visual Language Development / Copywriting / Campaign / Social / OOH
The Visual language was based around stamps found in passports, highlighting where a person has travelled too and persuading the public to see them all, which gave each location their own identities while continuing to support the overall brand hierarchy, ensuring the Tone of Voice remained friendly, approachable, inviting and celebrated.
