In pairs, we were tasked to work with a company called: Prevent Breast Cancer. The project was to convince women to attend their breast screenings when they received a letter.
Our project used humour to remind women to attend. The idea was called “Visual Prompts” with the plan that it would be a project that changed location year to year around breast cancer awareness month.
We created funny/punny reminders that sounded a bit cheeky to persuade women to attend and make you think “Are they talking about melons or breasts?”... You be the judge.
This was based on first party research where interviewee’s stated that they would attend with more of a constant reminder.
We focused on a shopping market and placed stickers on objects with “witty” puns.
